Syft

Email enquiries

Turn "email us" links and forwarded enquiries into scored leads — with attribution — using AI parsing.

Plenty of good leads never fill in a form — they click an email address. Syft captures those two ways: an upgraded email enquiry link on your site, and a plain forwarding address as a backup.

Replace your “email us” links with a small HTML link plus a JS snippet (both pre-filled for you in Settings → Setup Guide → section 4):

<a href="mailto:enquiries@your-company.com?bcc=your-org@YOUR-INSTANCE-INBOUND"
   class="kq-mailto">enquiries@your-company.com</a>

The JS snippet upgrades every link with the class kq-mailto so that when a visitor clicks it, their email client opens with:

  • Your enquiries inbox in To (plus your existing internal address during transition, if configured) — the customer’s email lands with your team exactly as before.
  • Your Syft inbound address in BCC — a copy arrives in Syft for parsing.
  • A pre-filled body prompting for the details that make an enquiry scoreable: name, company, phone, what they need help with, and when they need it by.
  • Attribution injected invisibly. Below a “please do not edit” line, the body carries the page URL and Google click ID, read from the attribution snippet’s cookie — so even an email enquiry is credited to the ad click that earned it.

Without JavaScript the link still works as a plain mailto to your inbox — the upgrade is progressive.

What happens when the email arrives

  1. Syft receives the BCC’d (or forwarded) email at your organisation’s inbound address.
  2. AI classifies it: genuine enquiry or junk (newsletters, sales pitches, auto-replies). Junk is stored for audit but never becomes a lead and never alerts anyone.
  3. For genuine enquiries, AI extracts the contact details and scoring signals — role, decision stage, timeframe — from the email text, plus the attribution block if present.
  4. The enquiry joins the same pipeline as every other lead: matched against existing leads by phone and email, scored, qualified, and notified.

The raw email is always stored, so nothing is lost if parsing misses something.

Email forwarding (backup)

Any enquiry email can simply be forwarded to your organisation’s inbound address (shown in the Setup Guide). Use this for enquiries that arrive without the mailto link — an old email address still in circulation, a directory listing, a reply to a campaign. Forwarded mail goes through exactly the same classification and parsing.

Reviewing email leads

Email leads rarely carry complete scoring answers, so more of them land in the review queue than form leads. The review email your team receives has accept/reject actions built in — see Lead scoring for how review works and what Reject means (kept, but marked not qualified — distinct from Junk).